Three year partnership will involve sponsorship of 27 amfAR events
This is a big deal because, according to the fine jeweler, the agreement is the first of its kind coming from amfAR, which has never had a company as a “presenting sponsor.” The next three years, through which the partnership is agreed upon, will include 27 events for Harry Winston to present. And it all ends just two years of shy of 2020, by which amfAR hopes to complete its Countdown to a Cure initiative, which is aimed at developing the scientific basis for a cure for HIV/AIDS by 2020.
"Harry Winston has long looked to the glamour of Hollywood and the allure of its most famous and important gemstones, as a way to raise awareness and funds for local charitable causes," said Nayla Hayek, CEO of Harry Winston, Inc. "amfAR's history of hosting some of the world's most prominent charity events to drive support for its pioneering work towards finding a cure for AIDS, mirrors the same philanthropic principles and beliefs the Harry Winston brand was founded upon. Through amfAR, we are proud to not only continue our commitment to bringing more healthy and brilliant futures to all, but also to support the organization's mission to ending a global epidemic, which continues to impact more than 35 million people worldwide."
So why would some jewelry maker throw money at amfAR, you ask? Well, Harry Winston’s a pretty big deal and gets its product hanging off of many important and famous necks. Among them, Gwyneth Paltrow, Amal Clooney, Robin Wright, Jessica Lange and Cindy Crawford who all dazzled in Harry Winston at the 72nd Annual Golden Globe Awards, according to Forbes.
"We are tremendously grateful to Harry Winston for making a commitment to amfAR and our mission that is truly unprecedented," said amfAR Chairman Kenneth Cole. "It represents a long-term partnership with us in working to end the gravest public health threat of our time, and it's a shining example of genuine corporate responsibility and vision that we hope others will follow."
The first event sponsored by Harry Winston will take place on Feb. 11 in New York City.
To learn more about amfAR’s initiative and the new partnership, go to www.amfar.org.