Reykjavik, Iceland is kicking off its Pride festival with a big, bright rainbow.

The Reykjavic Pride board of directors and the city mayor painted the rainbow out front of the building on Tuesday. The mayor, Dagur B. Eggertsson, later tweeted:

This is the third year rainbow pavement has been introduced during pride, but this is the first year at City Hall.

“For the past two years we’ve chosen iconic places to paint to the rainbow by,” said Reykjavik Pride Chair Eva María Þórarinsdóttir Lange according to Gay Star News. “It’s such a strong and symbolic way to start the Reykjavik Pride week as Reykjavik literally puts its rainbow on.”

A passerby also told GSN: “It’s an amazing idea and and makes us very proud to see the surprised tourist all taking selfies with the rainbow and spreading the message all over the world. People were very impressed when this was done for the first time and last year we had many copies last year when people and businesses painted smaller versions in front of their houses.”

Check out the reveal video below.