E-commerce company Alibaba Group Holding Limited released an ad that appears to feature a gay man introducing his boyfriend to his family, and China’s gay social media praised the ad.
Lovematters, a popular gay Weibo account said that large companies’ support for sexual minorities is a major step forward, Reuters reported. Alibaba hasn’t confirmed that the ad actually features a gay couple, but one of the comments to Lovematters’ post says that just the possibility is enough.
"Chinese New Year is a time for family reunion and inclusion, and the ad is a creative expression to celebrate such an occasion," an Alibaba spokesperson said in a statement.
Media featuring LGBT people often doesn’t circulate in China due to widespread censorship.