Lords South Beach: Nation’s First Gay Boutique Hotel Comes to Collins Ave

The Nash Hotel is now home to Lords South Beach, situated near Miami’s best attractions, eateries, clubs, bars and – of course – the famed 12th Street beach. The hotel boasts 54 rooms, 3 pools, as well as the Cha Cha Rooster Restaurant and Bar, which has partnered with Absolut Vodka.


Lords has also partnered with Out Magazine and the Lords Social Network to create a digital concierge, “Check(It)Out”. This unique system allows guests to connect with other Lords South Beach guests for local tips and social connections.

“We are thrilled to bring this exciting hospitality concept to South Beach,” said Founder Brian Gorman. “Our goal is to provide a liberal, proud, playful experience for guests. We hope that Lords South Beach will raise the bar for what the discerning gay traveler can expect form a hotel.”

Playful seems to be key. Instead of room service the hotel will feature “Stay-Naked Dining” because isn’t eating a late night snack, or morning meal, way better in bed, without any dress code? A nine-foot-tall polar bear made of fiberglass will greet visitors in the lobby, while the Cha Cha Cabana promises to keep sun worshipers hydrated with a sleek throwback to mid-century modern design. Rooms will feature custom-designed graphic art work, a top-shelf mini bar, flat screen TV and deluxe linens by Frette – all which should add up for a comfortable stay whether you’re staying in or hitting up nightlife.

The hotel is taking reservations now, and will have a soft-opening on November 21.

For more information, please visit LordsSouthBeach.com

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