The International Gay & Lesbian Travel Association is partnering with a Spanish tourism agency to promote WorldPride 2017.

IGLTA President John Tanzella said his organization is responsible for coordinating with tourism business members and media to grow the event. World Pride 2017 is scheduled for June 29 to July 3 in the Spanish capital city of Madrid.

“We’re excited and honored about this partnership,” Tanzella told SFGN.

Partnering with the IGLTA is Asociacion Turismo de Madrid, a network of more than 700 companies, research centers and universities. The network, according to its website, is grouped into 12 clusters and five technology parks in effort to generate business and seek new opportunities through innovation.

“We are hopeful this will be the largest attended edition of WorldPride yet,” said Asociacion Turismo de Madrid Director Carlos Chaguaceda, in a news release provided by the IGLTA. “We look forward to welcoming the world to our vibrant region in 2017.”

Tanzella said Spain is a long time welcoming nation to LGBT travelers, noting the Spanish government approved same-sex marriage before the United States. The IGLTA, Tanzella said, recently held its annual convention in Madrid.

“Madrid has much to offer,” Tanzella said, adding he had visited Spain on more than 20 occasions.

Spain’s ties to the U.S. LGBT community are indeed strong as evidenced by its current ambassador, James Costos, a gay man, who has served in such capacity since 2013. Costos and his partner of 14 years, interior designer Michael Smith, were recently named to Out Magazine’s annual Out 100 list.

Previously, Toronto hosted WorldPride in 2014 and the IGLTA estimates it attracted more than two million visitors and generated $719 million Canadian dollars during the 10-day festivities.