There is now a website that lets you learn what your friends really think. And, conversely, tell your friend that last outfit sure was hip—tragically so! Failin.gs was developed by Danny Peck and Stephen Celis, two tech-savvy friends. Peck resides in Asheville, NC, and Celis in Chicago. The name of their corporation is Two Awesome Dudes. So far the public’s response for the private beta has been overwhelming. People find the concept to be mean-spirited or see potential for Failin.gs to become a valuable tool.
“We launched it on Valentine’s Day,” said Danny Peck. They certainly chose an excellent day to learn about personal shortcomings, especially for the single. “Since then we’ve been refining and adding on requested features,” Peck added.
Let’s face it, we’d all love to anonymously tell friends, exes, and former bosses a thing or two about their faults. But all caddy, mean-spiritedness aside Two Awesome Dudes developed this website for reasons less superficial than that.
“The inspiration behind this is that websites like Twitter and Facebook are ego-stroking platforms. We thought why not build a site that completely flips the model on its head,” said Peck. “A site where people could say what they don’t like about you, and maybe grow as a person.”
Two Awesome Dudes believes the site has the potential to go beyond telling your best-friend they really should work out a little more before donning that skimpy tank top. They really want this to be a site where people can learn things about themselves.
Celis and Peck have already learned the website is proving invaluable to people in ways they never imagined.
“We have an artist that posts her paintings and drawings,” Peck told SFGN. “She then gets anonymous critiques of her art. We also know of a massage therapist who values the feedback on her services.”
You can also challnenge what your critics think of you. Feedback can be categorized by Failin.gs members into “I agree,” or “I disagree.”
Beyond being a social network the site’s developers would like to see it used by corporations. This could be to critique products and services, or for peer reviews.
The site seeks to expand its membership through Twitter and Facebook, by allowing members to pull up friends via email recognition.
“Anonymity,” said Peck, “is still a main concern. People will be able to follow the link in your profile—but you still won’t have any idea who is who!”