New Online Video Channel Focuses on Gay Lifestyle and Culture
Out, the world’s leading gay fashion and lifestyle brand, has created “Team OUT Today,” a new online video channel that goes behind the scenes at the iconic Out brand.
“Team OUT Today” follows Out team members, including Editor in Chief Aaron Hicklin, Fashion Director Grant Woolhead, Junior Fashion Editor Brent Coover, Associate Editor Noah Michelson, and Assistant Photo Editor Jason Rodgers, as they maneuver the publishing world to diligently design the magazine’s June/July “Hot List Issue.”
The channel debuted last week on Out.com and continues for five weeks with daily vlogs from the team members, weekly webisodes, polls, editorial, daily giveaways, and more.
“‘Team OUT Today’ is the newest series in our slate of original online content. Combining original videos, blogs, interactive chats, photo galleries, giveaways, and more, this is by far our most ambitious program to date. It is setting the bar at an all-time high for the standard of all original Web series to come,” says Senior Vice President of Integrated Marketing Josh Rosenzweig.
“Team OUT Today” provides a firsthand account of what goes into producing a prominent fashion brand. From previewing new fashion collections and interviewing hot artists and celebrities to executing exclusive photo shoots for the pages of Out.
Out team members utilize their mobile devices to publicly share their hectic daily schedules by providing real-time text, Twitter, and photo and video updates.
In addition to the videos, the channel provides detailed team member profiles and will conduct polls and offer questionnaires that will be used to influence Out editorial decisions. “Team OUT Today” visitors will also have direct access to the team during regularly scheduled live chat sessions with individual team members.
Visit the “Team OUT Today” channel at Teamouttoday.com.