HRC has released a first of its kind, a free iPhone application for its “Buying for Equality” guide. The app allows shoppers to access the guide as they enter a store to see how gay-friendly hundreds of brands are.

“As pro-equality consumers enter the stores in 2010, the new “Buying for Equality” iPhone application is a revolutionary tool that will help inform purchases and support those businesses who believe in our equality,” said Human Rights Campaign President Joe Solmonese.

 

Businesses are rated on a scale from 0 to 100, based on whether or not they have policies that support LGBT people. These include anti-discrimination protections, domestic partner benefits, diversity training, transgender-inclusive benefits and external practices.

The “Buying for Equality” iPhone application puts information directly in the hands of consumers in an easy to read format that divides businesses and their consumer products into red (brands to avoid), yellow (brands that have made some progress) and green (brands to support) categories to help consumers support businesses that support LGBT equality.

“Buying for Equality” breaks companies and their products into everyday purchasing categories, including: Apparel & Accessories, Banking & Finance, Eating Out, Food & Beverage, Home & Garden and Technology.

The iPhone application is available for download at www.hrc.org/iPhone or by texting “SHOP” and a business or brand name to 30644. Both Apple, and the iPhone’s exclusive service provider, AT&T, score 100% on the 2010 Corporate Equality Index.

The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality.

 

BLOG COMMENTS POWERED BY DISQUS

Follow us on

   

Local


Local LGBT Orgs Determined to Have Big Impact on Election

‘The Norm Kent Show’ Celebrates First Anniversary – Remotely

Conservative Corner Becomes Progressive Rallying Spot for Biden Supporters

Two Months Later, Still No Leads in Bree Black Homicide Investigation

South Florida’s LGBT Centers Adapt to the New Normal

National


Equality Florida Endorses Biden/Harris Ticket

Liberal Icon Ruth Bader Ginsburg Dies At 87

Florida Congresswoman Calls For End To LGBT Blood Ban

Florida LGBTQ Dems Convene Virtual Summer Conference

Tony McDade Case Leaves Many Unanswered Questions