HRC has released a first of its kind, a free iPhone application for its “Buying for Equality” guide. The app allows shoppers to access the guide as they enter a store to see how gay-friendly hundreds of brands are.

“As pro-equality consumers enter the stores in 2010, the new “Buying for Equality” iPhone application is a revolutionary tool that will help inform purchases and support those businesses who believe in our equality,” said Human Rights Campaign President Joe Solmonese.


Businesses are rated on a scale from 0 to 100, based on whether or not they have policies that support LGBT people. These include anti-discrimination protections, domestic partner benefits, diversity training, transgender-inclusive benefits and external practices.

The “Buying for Equality” iPhone application puts information directly in the hands of consumers in an easy to read format that divides businesses and their consumer products into red (brands to avoid), yellow (brands that have made some progress) and green (brands to support) categories to help consumers support businesses that support LGBT equality.

“Buying for Equality” breaks companies and their products into everyday purchasing categories, including: Apparel & Accessories, Banking & Finance, Eating Out, Food & Beverage, Home & Garden and Technology.

The iPhone application is available for download at or by texting “SHOP” and a business or brand name to 30644. Both Apple, and the iPhone’s exclusive service provider, AT&T, score 100% on the 2010 Corporate Equality Index.

The Human Rights Campaign is America’s largest civil rights organization working to achieve lesbian, gay, bisexual and transgender equality.



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