A year after adding HIV status and last test date to user profiles, Grindr will now periodically send testing alerts for users.
The alerts are opt-in and can be activated to go off every three or six months, according to NewNowNext. The alerts will also guide people to their nearest testing center for HIV.
Grindr will also provide free advertising to all HIV testing sites. Allentown, Pa. was one of 15 underserved areas receiving the ads in a trial period.
“With free ads for our services running on Grindr, we’ve been able to target users in our community and raise awareness for our center and HIV testing services,” Adrian Shanker of Allentown’s Bradbury-Sullivan LGBT Community Center said to NewNowNext. “We have seen a dramatic increase in use of our HIV testing site over the last two years, particularly in people that have never been tested before.”
According to the Centers for Disease Control and Prevention, sexually active gay and bisexual men should be tested at least once a year for HIV.
“All effective efforts to increase testing are welcome,” Jonathan Mermin, the chief of AIDS and sexually transmitted diseases at the CDC, said to the New York Times. “The more organizations and people involved in this effort, the better.”