Fort Lauderdale’s Pride Factory Celebrates Birthday with Prizes Throughout February

If there was anything better than a birthday, it would be a birth month. And there is no better teenager milking their birthday more than 17-year-old Pride Factory, who is celebrating the entire month of February.

The Pride Factory had two prior locations — and two previous owners — before settling in at their current location on NE 13th street in Fort Lauderdale six years ago. Rocky Bowell, the store’s general manager, said they don’t plan on moving anytime soon.

“We’ve had many offers to move, but we like it here,” Bowell says. “At our former location, we had a lot of trouble with parking and had a smaller store. Here, we have 8,300 sq. feet, great parking, and we’re just outside of Wilton Manors.”

Bowell, 33, has been working for the Pride Factory for 14 out of the 17 years. He got the job offer to be a shift manager at 19 while living in Ohio. He moved down and has been here ever since.

The store sells everything from clothing and bathing suits to adult toys and videos. They are the self-proclaimed “largest gay retail store in South Florida.”

There are other stores around that sell to an even smaller niche market, but the Pride Factory is warehouse-like. Their former location was 6,800 sq. feet. Bowell said the move allowed them to expand their clothing and accessories, which accounts for more than half of their sales. He explained that the adult industry as a whole isn’t as popular as it used to be, due to the increase in streaming and internet services, but their apparel is a driving force in bringing in new and returning customers.

And it’s those customers that Bowell and Pride Factory are toasting to all month long. To enter the contest, fill out a form at the store and you’re automatically entered into daily, weekly and the grand prize drawings. Prizes include gift cards, DVD, lube baskets, sandals, sunglasses by Body Glove and Anarchy, clothing by Andrew Christian and Pistol Pete, plus much more. Store vendors were more than generous about donating goods for the prizes, Bowell says.

On Thursday, Feb. 28, the store will have a celebration with cake and door prizes while announcing the grand prize winner, with merchandise valued at over $500.

Shop online or find out more information about the store at

If you go

What: Pride Factory’s Anniversary Celebration


850 NE 13th Street

Fort Lauderdale, FL 33304


All February long

For more information:

Call 954-463-6600

One entry per person enters you in all eligible drawings. A daily winner is not eligible to win that week’s prizes, but is eligible to win the grand prize at the Feb. 28 drawing.

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