Before Jonathan David, 38, moved to Florida he was making house calls to the likes of Mariah Carey, Ralph Lauren and Julie Andrews – to groom their dogs. The celebrity dog groomer wanted a warmer climate so he moved to the South and decided to open up his own dog salon.
David became a household name when he was the runner up on Animal Planet’s first season of Groomer Has It. He’s also been featured on the Dogs 101 and on The View where he showed Joy Behar how to groom a dog.
He opened up Lap of Luxury Dog Spa a year and a half ago in western Delray Beach near the border of Boca Raton. He chose the location because it was surrounded by million dollar gated communities. And there’s a reason ‘Luxury’ is in the name. He admits his salon is probably the most expensive anywhere in Florida, but insists that the experience is worth it for dog and human alike.
“We’re probably double than what most people are,” he said. David caters to a higher end clientele. “Some of the owners send their dogs here by chauffeur. Some of these dogs live a more grand life than I could ever dream of.”
He said his clients come from all over the South Florida area. One-third of the 2,200 square foot salon is dedicated to grooming.
What makes his place stand out? “A lot of places don’t have glass, the grooming takes place behind a wall. You give your dog to somebody and you don’t’ know what’s going on,” he said. “All of our grooming is done by hand. All of our products are green. We use all natural shampoos and conditioners.”
Besides the glass wall the store also carries a lot of unique and high-end dog items from around the world. Their retail section sells everything imaginable including high-end collars, carriers, leashes, doggie beds, strollers, and even doggie high chairs.
“The pet industry is a booming industry,” he said. “It’s a market that continues to grow despite the economy. People never cut corner with their dogs.”
The future of Lap of Luxury includes additional locations and their own line of products.
“We still need to build up this location, but our grooming is almost at capacity,” he said. Eventually he said he’ll expand the grooming as well.
“The retail market has taken a real hit over the past few years,” saidStefen Nelson, David’s business partner. “We are expensive and we don’t shy away from that. Haircuts are 80 or 90 dollars on average and that’s a lot of money for a haircut on a dog. But our retention rate is incredibly high. It’s a lot of money but it’s worth it. It’s not just a dog grooming, but a dog styling.”
“We’re trying to bring in new and exciting items that people haven’t seen before,” David said.
Services They Offer
Aqua Spa Bath - Beginning at $40
A relaxing bath using mild, hydrating shampoos and conditioners to revitalize the skin and coat. Included: nails trimmed, ears plucked and clean, sanitary cleaning and anal glands expressed. Afterwards, pet is fluffed dry, brushed and combed.
Deluxe Mini-Groom - Beginning at $65
Includes everything in the Aqua Spa Bath, as well as sanitary cleaning and a trim of the dog's face, feet and loose hairs. The Deluxe Mini-Groom will help to prolong pet's Elite Full-Body Groom. Perfect for the long, full-coated dog.
Elite Full-Body Groom - Beginning at $80
The Full-Body spa session starts with the features of the Aqua Spa Bath and concludes with a hand scissored cut over the entire body.
Also provided separately or as add-ons include Brush Outs, De-matting, De-Shedding, Flea & Tick Baths, Teeth Brushing, Hot Oil Deep Conditioning Treatments, PlazClnz Dental Treatments and Nail Trimming and Polishing.
(Pricing for grooming is individualized on the breed and the level of work involved.)