Apple Introduces Pride Watch Face and Watch Band

Apple Watch with Pride face (Screenshot via Twitter).

(WB) Apple introduced its new rainbow watch face and matching rainbow watch band in celebration of Pride month on Monday.

The watch face shows a rainbow animation and is available for Apple Watch owners to download starting Monday. The animation is interactive and users can strum the strings like a guitar.

There is also a matching rainbow band with a white background and rainbow stripes on top. Apple released a rainbow watch band last year but the limited edition band was taken off the market in September.

It’s unknown if the new rainbow bands will also be limited edition.

The rainbow bands are available for purchase at the Apple Store for $49.

— Mariah Cooper, Washington Blade courtesy of the National LGBTQ Media Association. 

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