The National Hockey League is showing support to the LGBT community, well at least one of their players is.

Edmonton Oilers defenseman, and heartthrob, Andrew Ference is helping to launch Pride Tape to help support young LGBT hockey players. The Pride Tape is rainbow-colored tape that hockey players can decorate their sticks with.

“Some kids just stop playing the game they love, just because they’re gay,” Ference said in a promotional video for Pride Tape. “Let’s show EVERY player they’re welcome on the ice.”

The Pride Tape campaign currently has a Kickstarter page and is attempting to raise $40,000 by February 4 in order to manufacture and distribute 10,000 rolls of tape.