Out of Super Bowl LIII’s 56 commercials this year, the only ad with an LGBT presence was Burger King’s spot, “#EatLikeAndy,” featuring Andy Warhol eating a Whopper for almost a minute.
“It doesn’t come out,” the famous artist behind the pop art movement commented when he had trouble with his ketchup bottle.
Warhol, who died in 1987 at the age of 58, identified as gay.
The clip comes from a longer 4-minute video of Warhol from the Danish director Jorgen Leth’s 1982 film, 66 Scenes from America.
“When we tried to get the rights from the foundation, they loved the idea because they felt it was true to him and something he would have done, in a way,” the executive creative director of the agency behind the commercial, Juan Javier Peña Plaza, told Adweek. “It’s about getting everyone to experience art.”
This year’s Super Bowl had 6 more ads than last year’s, which was led in LGBT representation by Coca Cola’s “The Wonder of Us” spot.
The 60 second ad featured a lesbian couple and at one point the voiceover says “There’s a Coke for he – and she – and her – and me – and them.” On “and them” the camera shows a woman with a rainbow-colored shirt collar on. “Them” is a pronoun that’s often used to refer to people who are non-binary or genderqueer.
The year before in 2017 Lady Gaga, who is bisexual, was the first LGBT headliner for the Super Bowl halftime show.