NFL teams are making rainbow strides.

The Los Angeles Rams and the Los Angeles Chargers are sponsoring this weekend’s Venice Pride Event in Venice Beach, California. The Rams are the first NFL team in history to sponsor an LGBT pride event.

“It opens a place for our community within the NFL,” Venice Pride Executive Director Grant Turck told the LA Times. “The ultimate message is: inclusion wins. If you choose to be inclusive, that’s the more prosperous approach, not just for the LGBTQ community but for everybody.”

Both teams sponsored a letter in the historic VENICE sign, which will be lit up in rainbow colors in the name of equality. The Rams sponsored the blue lights in the letter C, while the Chargers will sponsor the letter N. The sign will light up this Friday at 9 p.m.

“We are proud to work with Venice Pride and to stand in alignment with the LGBT community that is such an important part of the fabric of Los Angeles,” LA Rams Vice President of Community Affairs Molly Higgins told PinkNews when the Rams announced their sponsorship in May. “Inclusion has always been a valued part of our organization and we see this as a unique way to publicly celebrate the diversity that makes this community so special.”

The Rams drafted openly gay athlete Michael Sam in 2015 — currently the only openly gay NFL player in history.

“Equity, diversity and inclusion are as fundamental to our organization as bump-and-run coverage, the three-step drop and gap technique,”  said Kimberly Layton, vice president of external affairs for corporate, community and governmental relations of the Chargers. “We could not be more excited to partner with Venice Pride and support our LGBTQ community."