A global sporting goods brand has joined forces with the 10-day global human rights and cultural event in Miami.

On Wednesday Adidas announced its partnership with World OutGames Miami 2017 for its event spanning May 26 through June 4.

“We believe that through sport, we have the power to change lives,” Adidas North America President Mark King said in a press release. “We believe in the power of sport and its ability to transcend differences and unite people around hope and celebration. Sport plays a critical role in our culture today and we can harness that influence to make real change for the world. We want to foster a culture in sports that celebrates diversity and provides a safe place for everyone to play.”

World OutGames Miami will bring in LGBT athletes from over 40 different countries — many of which are homophobic. Sports range from dance, soccer, swimming and more.

“The endorsement and support of Adidas is significant for World OutGames Miami,” World OutGames CEO Ivan Cano said. “Adidas’ social and environmental commitment to creativity and diversity and its mission to be ‘the best sports brand in the world’ aligns with our goal to excel and achieve in all areas of athletics, culture and human rights. The Adidas alliance will allow us to reach an even greater international audience seeking to champion and celebrate inclusion and equality across a variety of platforms.”

The event also features the Fourth Global LGBTQI Human Rights Conference from May 26 through 29. Speakers from around the world will gather to discuss human rights. In addition, OutGames will also present Pulse Points, which brings together music, dance, poetry and more in an experimental Pulse Nightclub memorial.

The Human Rights Campaign marked Adidas with a perfect score of 100 two years in a row for its Corporate Equality Index. The index rates corporations based on their LGBT equality.


If You Go:

World OutGames Miami

May 26 - June 4

1210 Washington Avenue

Miami Beach, Florida