This could have been a news article. It is going to be a short editorial.
Most of all, it is an absolute directive from me to you to go online and view this subtle video, which in a few scenes says more about emerging diversity in America than any commercial I think has ever been produced.
It has won my ‘Addie’ the equivalent of an Oscar, Emmy, or Golden Globe rolled together. I want to tell you about it on one hand, let you see it first on the other.
So spoiler alert, read it here first, or watch it on YouTube later:
Boy Hits on Girl.
Says we ‘should get a drink.’
She Politely declines.
Points to beach bar.
“My husband,” she says, “is getting me one now.”
Handsome man not offended; not put off.
He turns to gorgeous women, and says:
“How about that?” he replies, “So is mine.”
Camera flashes to beach bar, where his husband,
And girl’s husband, both flash a smile and toast their drinks.
Human Rights, so simply defined.
A commercial, so superbly produced!
SFGN’s compliments to the chefs, the creators and the visionary minds who put this all together.
How much it says, and how well it says it.