A new bar on Wilton Drive is battling misconceptions as to its theme.

Ballz Bar opened for business just after New Year’s with more than 1,300 people attending the celebration. The bar, occupying the same space once known as Sidelines, fancies itself a “sports bar with a kick.”

“The core of the business is a sports bar,” said owner Sean David in an interview with SFGN from the bar’s outside patio area adorned by palm trees, metal lockers and colorful murals of athletes.

David said because the opening festivities featured shirtless bartenders, muscled men in wrestling trunks and dainty cheerleaders, it left some with the impression Ballz intends to operate as a strip club. Not so said David.

“We wanted to create excitement with the grand opening like celebrations should be,” David said. “We’re taking a space, upgrading it, making it fresh and modern for people who enjoy sports to come and have a good time.”

David though has owned other gay male strip clubs in the past including Le Boy in Fort Lauderdale, which may have led some to assume Ballz would also be a strip club.

Making nightlife memorable is David’s expertise. He arrived in South Florida from Israel as a 22-year-old photographer and through two decades has built a successful career in bar management.

“You must have passion and love what you do,” David said. “The satisfaction comes from seeing people enjoying themselves and having a good time.”

David said Ballz plans to host live bands and special events to coincide with championship sporting games and is already reaching out to local leagues. Teams or leagues seeking sponsorships should contact David.

What: Ballz Bar
Where: 2031 Wilton Drive, Wilton Manors
Hours: Open seven days a week at 2p.m. (4 p.m. Mondays) There is no door charge.
More Info: 954-368-5094 or www.ballzbar.com