Target wants to cater to everyone’s comfort through a third bathroom option.
In a large financial decision, retail giant Target announced on Wednesday that it will be installing single-stall gender neutral bathrooms in every one of its stores.
The move is likely an attempt to soothe recent controversy on transgender bathroom accommodations. Those who feel unsafe or uncomfortable using multi-stalled male and female bathrooms may choose to use the single-stall option.
Many stores are already reported to have gender neutral restrooms, but Target will be investing $20 million to install them in the stores that do not.
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According to The Huffington Post, 1780 of 1800 Target stores will have the single-stall bathrooms by November. The remaining 20 stores will have them by early 2017.
"We put that in motion for some time prior to the [June] shareholders meeting," spokeswoman Katie Boylan said. "At the end of the day, Target is all about inclusion. We want everyone to feel comfortable in our stores."
Executive Director of the National Center for Transgender Equality Mara Keisling told The Wall Street Journal that she was in support of Target’s recent decision.
“There are lots of gender nonconforming people who will be happy about this and will use those bathrooms,” she told WSJ, “and most transgender people will continue to use the bathrooms that match their gender identity as they have been doing for decades.”