Sephora Offering In-Store Make Up Classes for Trans, Non-Binary Community

(WB) Sephora is now offering a free makeup and skincare class for the transgender and non-binary community.

Bold Beauty for the Transgender Community is part of Sephora’s Classes for Confidence, “90-minute, hands-on sessions focus on techniques and products that help you build confidence and celebrate your own unique beauty.” Another Class for Confidence teaches students “techniques and products that address the visible effects of cancer treatments.”

Students in Bold Beauty for the Transgender Community will “get skincare tips, find the best shades for your complexion, and create a flawless finish.”

The class is led by trans-sensitive instructors. Friends, family and allies are welcome.

Corrie Conrad, Head of Social Impact and Sustainability at Sephora, told Them the class went through extensive research before launching to the public.

“We held focus groups and worked with our employees experiencing their own gender journeys to help determine class content, sensitivity training procedures, and to help figure out which stores would make the most sense. The trans and nonbinary community is a beloved part of our community and we want to be allies. That’s the point of all our programming: Whether you’re entering the workforce or questioning your gender, that’s a major life transition. We want to be there for you,” Conrad says.

Sephora will be donating proceeds from its SEPHORA COLLECTION Retractable Brush($24.50) and the Sephora Stands FEARLESS lipstick ($12.50) to fund the program.

In-store classes will be offered at 150 Sephora locations. There will also be a YouTube series on makeup tips.


— Mariah Cooper, Washington Blade courtesy of the National LGBTQ Media Association

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