(EDGE) When it comes to transgender rights, New York City is proving to be the antithesis of places like North Carolina and Mississippi. And they've just spent big bucks to drive that message home.

An ad campaign launched on the nation's largest transit system Monday, the city's Commission on Human Rights makes it clear: "Use the restroom consistent with who you are," adding "In NYC, it's the law. No Questions Asked."

The ads, which feature transgender New Yorkers Alisha King and Charles Solidum, will appear in subway cars, bus shelters, phone booths, newspapers, and more. They are also set run in the city's ethnic newspapers in Spanish, Korean, Chinese, Russian, and Bengali.

BuzzFeed notes the ad campaign, which will cost the city $265,000, came in response to complaints filed with the city from transgender people about being barred from restrooms and other incidences of discrimination in places of public accommodation.

"While other cities and states are legislating intolerance and taking away individuals' right to use bathrooms consistent with their gender identity, we are proudly standing with our transgender and gender non­conforming New Yorkers," New York's mayor Bill DeBlasio said in a statement. "Every New Yorker has the legal right to use the bathroom consistent with their gender identity, no questions asked."