(AP) A new poll says more of North Carolina's likely voters this fall oppose a law limiting anti-discrimination protections for LGBT people than support it, and a strong majority think House Bill 2 has hurt the state.

An Elon University Poll released Monday found nearly 50 percent of those surveyed last week opposed HB2, compared to almost 40 percent who support it. The rest didn't know or were undecided.

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Close to 60 percent said the law has damaged North Carolina's reputation, compared to 11 percent who believe the law has improved it. The law has prompted entertainers and sports associations including the NCAA and Atlantic Coast Conference to cancel events in the state,

The poll also found that women and blacks oppose House Bill 2 more than men and whites.

The Elon poll of 644 likely voters has a margin of sampling error of 3.9 percentage points.