FORT LAUDERDALE, June 15, 2015 - Fisher-Price® and Proud Parenting today announced the launch of the Proud Parenting LGBT Family Photo Gallery, presented by Fisher-Price®. The goal of the program is to increase the visibility of LGBT parents and to encourage interaction and support between LGBT parents, their friends and their allies.
The Proud Parenting LGBT Family Photo Gallery is a curated photo collection of LGBT parents with their families. It provides an authentic look into the proud lives of these modern families. New families will be featured throughout the summer across the Proud Parenting digital media outlets and will be promoted on LGBT websites, social media and mobile apps.
"We are thrilled to partner with Proud Parenting for its first-ever program to increase the visibility of LBGT families," said Hailey Sullivan, Director of Marketing, Fisher-Price. "Fisher-Price is proud to help all parents give their children the best possible start in life. "
"We are excited to partner with Fisher-Price on the Proud Parenting LGBT Family Photo Gallery," said Jeff Bennett, Founder and Editor-in-Chief, Proud Parenting. "With a long-standing history of diversity and inclusiveness, they are now leading the way for a new generation of families."
LGBT parents represent an emerging market opportunity for family-friendly brands. An estimated 3 million LGBT Americans have had a child and as many as 6 million Americans have an LGBT parent. While same-sex marriage is not yet legal in all parts of the country, married LGBT couples comprise 50% of the Proud Parenting audience and 61% have two or more children in their household.
"By partnering with Proud Parenting, Fisher-Price is using its strong family brand to help bring greater visibility to LGBT-headed families," said Gabriel Blau, Family Equality Council Executive Director. "We applaud their support of sharing our family stories with the nation."