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(AP) Equality California Friday announced the launch of a media campaign called "#ResistHate" to recognize and promote California's exceptional diversity. The campaign seeks to foster a statewide culture of solidarity that resists fear, bigotry and hate, and instead encourages unity among the state's LGBTQ community and all communities that experience prejudice, injustice and discrimination. 

The new year-long campaign features images evoking love, unity and California pride, and will appear on 125 billboards in various markets across the state.

"'Resist Hate' is a message of unity and solidarity for all Californians," said Rick Zbur, executive director of Equality California. "LGBTQ people are black and white, Muslim and Jew, immigrant and native born - and everything in between. This campaign empowers us to help unite the many communities of which LGBTQ people are a part and to resist all attempts to divide our communities. We want all of California's diverse communities to know that whoever you are - LGBTQ, Muslim, undocumented or a member of any other group that has been targeted or feels less safe as a result of recent divisive messages - we stand with you. We must assert the values of tolerance and inclusion that set our state apart, and make it a beacon of hope and acceptance for the rest of the nation."

The first billboards are being installed this month in greater Los Angeles and the remainder will be installed across the state throughout 2017.