Members of the American Family Association do not find it "grrrreeat" that Kellogg's Frosted Flakes mascot Tony the Tiger is featured on a new pro-gay ad for the guidebook for Atlanta Pride, Pink News reports.

"Guess who was a huge sponsor of the Atlanta Gay Pride march and festival last month? They even put an ad in the 'Pride Guide,'" the AFA wrote on Facebook on Nov. 7.

The post sparked over 1,000 shares, 550 likes and hundreds of comments with some supporters of the anti-gay group calling for a boycott against Kellogg's.

"the only way to hit these companies is where their hearts are- greed!!! money we must band together and stop giving them our money!!! Do you see them sponsoring any Heterosexual activities or Christian Activities?" a supporter wrote on the post.

"Tony the Tiger needs to be worrying about kid nutrition, not adult sex lives. This is pervy," one user wrote.

"I eat Kellogg's cereals or pop tarts for breakfast every morning. I'll have to go to store brands now. Thanks for letting us know," another said in part.

The Kellogg's sponsored ad has the following text:

"At Kellogg, we're an evolving culture that respects and accepts employees' sexual orientation, gender identity and gender expression so that all employees can be authentic and fully engaged," the ad reads.

As Pink Star News points out, the founder of Kellogg's, John Harvey Kellogg, supported abstinence and campaigned against masturbation and other forms of "excess" and even refused to have sex with his wife.

From our media partner EDGE