An old soul is the last thing you would expect to find inside Justin Bieber. But all it takes is one listen to the 15 year-old soul-singing phenomenon to realize that he is light years ahead of his manufactured pop peers. After posting dozens of homemade videos on YouTube in 2007, Justin racked up over 10,000,000 views purely from word of mouth. Seven months after Justin started posting his videos online, former So So Def marketing executive Scooter Braun flew the then 13-year old singer to Atlanta, GA to meet with his elite colleagues. As if Justin’s natural singing talent wasn’t enough to impress Scooter’s inner circle, Braun knew Bieber was also a self-taught musician who plays the drums, guitar, piano and trumpet.
In October of 2008, Justin Bieber officially signed to Island Records. His debut album, My World is an intimate look into the mind of a budding young renaissance man. With production from star hit men like The Dream and Tricky Stewart who produced “Umbrella” for Rihanna and Beyonce’s smash, “Single Ladies (Put A Ring On It),” Justin has everything he needs to achieve pop supremacy. His first single, “One Time” produced by Tricky, is about one of Justin’s favorite topics, puppy love. Usher joins Justin on “First Dance” where the two share verses on a song that Bieber describes as a slow groovy song that people can dance to. On the Midi-Mafia produced “Down to Earth” Justin digs deep to talk about growing up. “Bigger” finds the teenaged singer maturing at a steady rate, while motivating his listeners to strive for their goals.
A virtually untapped well of natural artistic talent, Justin Bieber is primed to be a solid force in music for many years to come.