The Greater Fort Lauderdale Convention & Visitors Bureau has launched a "Love is Love" initiative to marry both LGBT and straight couples from across the nation in an historic collective wedding ceremony.

The sunrise beach wedding will take place on Fort Lauderdale beach in front of the W Fort Lauderdale Hotel on Thursday, February 5th.

Reverend Dr. Durrell Watkins, senior minister, of the Sunshine Cathedral will preside. The Greater Fort Lauderdale Convention & Visitors Bureau, JetBlue, W Fort Lauderdale and area partners have joined together to provide a wedding to remember.

Following the sunrise beach wedding, the newlyweds will be invited to the W Fort Lauderdale for a post-ceremony champagne toast and reception to commemorate the unique occasion. The W Fort Lauderdale also is offering a "Love is Love" wedding package for an extended stay in Greater Fort Lauderdale. In addition, a lucky couple will receive an ultimate wedding getaway to begin their new life together.

"I'm extremely proud of the willingness and openness of our hospitality community to affect change for the better. And as we commemorate the 100-year anniversary of the founding of Broward County in 2015, we're excited to extend our never wavering support of the LGBT community, and provide couples gay and straight from across the country to be a part of this significant day in history," said Nicki E. Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau.

"Greater Fort Lauderdale has long been a pioneering advocate of the LGBT community in Florida and our ‘Love is Love' campaign is another example of how we hope to continue to positively impact our resident community and visitors by offering this special day to rejoice as now we all can say ‘I Do' legally," said Richard Gray, managing director, LGBT market, Greater Fort Lauderdale Convention & Visitors Bureau.

Home to the highest concentration of same-sex couple households in the country, and as one of the top LGBT vacation destinations in the world, Greater Fort Lauderdale is one of the most diverse gay capitals and continues to be a destination of choice for LGBT travelers with hundreds of gay-owned and operated businesses.

For more information on the "Love is Love" wedding celebration, visit