Introduces New Image and Website
After months of meeting with local marketing and public relations executives, the Pride Center at Equality Park has unveiled its new look and website.
In an effort to streamline its image and increase marketing initiatives, the organization decided to rebrand itself through an extensive campaign consisting of web and print advertising and public relations. The campaign will ensure the organization’s new image is consistent with its overall objectives.
“We are strengthening our efforts to expand our reach into the local, regional and national communities,” says Paul Hyman, executive director of the Pride Center.
Hyman hopes the new campaign will serve as a catalyst to increase financial support. “Our main goals are to increase traffic to our website and increase awareness of the Pride Center at Equality Park,” he says. The growth of these two elements will hopefully lead to an increase in donors, volunteers and community awareness.
“As the leading LGBT destination in the country, we feel that visitors as well as residents of Greater Fort Lauderdale need a place they can call home. The Pride Center at Equality Park will be home,” says Robert Boo, director of development for the organization. “In addition, we would like to become the region’s LGBT Visitors Center.”
The center recently opened the second floor of its building and, additionally, is the new home to seven LGBT non-profit organizations, including Diplomat Pharmacy, CenterLink (the International Association of LGBT Community Centers), SunServe, Women in Network, SAGE, University of Delaware and Church of the Holy Spirit Song.
“Additionally, more than 50 groups meet at the center each month, making our campus the epicenter for LGBT activity,” says Hyman.
For further information, visit Pridecenterflorida.org.