A banner in support of Black Lives Matter is back at Hôtel Gaythering.

Alex Guerra, co-owner of the gay-themed Miami Beach hotel, said the socially conscious banner is hanging again from his property.

“The banner is up,” Guerra said. “We were allowed a two-week permit we paid for.”

An anonymous complaint resulted in a recent visit from city code enforcement. Guerra said the city told him to remove the banner and apply for a permit. 

Miami Beach’s Planning Department confirmed on Monday that a permit was issued to Hôtel Gaythering. Melissa Berthier, Assistant Director at the Miami Beach Marketing & Communications Department, referred to sections 138-33 of the city’s regulations on temporary signs for business, real estate, construction, and election/free speech. 

Guerra commissioned local artist DePaul Vera to construct the banner in solidarity with the Black community as a response to the killing of George Floyd by police in Minneapolis. It had been hanging from the hotel’s balcony since May. 

Vera told the local ABC television affiliate: “I don’t understand why a banner of this caliber is hurtful to people in such a way. This man’s life was taken.”

Meanwhile, Guerra said Hôtel Gaythering is scheduled to reopen to the public Oct. 1. 

“It’s very challenging given all the restrictions,” he said.

The hotel, sauna and bar, located on the bayside of South Beach near Lincoln Road, has developed into a popular hangout spot for Miami’s LGBT community since its inception in 2014.


'Straight Friendly' Hôtel Gaythering Opens in Miami