Workers danced, pop music echoed overhead and eager shoppers waited patiently to step inside the newest edition to The Galleria at Fort Lauderdale.

Hennes & Mauritz (better known as H&M) opened its newest location Thursday morning inside Broward County’s largest and most upscale regional mall. It is the 29th Florida location for H&M, a publicly traded Swedish owned fashion retailer.

“To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money,” said Patrick Shaner, spokesman for the Fort Lauderdale H&M. Clothing for men and women from newborns to adults are available at H&M along with a wide variety of beauty products and accessories.

“We have everything from funky, street style to tailored sport suits,” Shaner said.

Sustainability is a key component of the H&M brand. The store participates in “garment collecting,” Shaner said, meaning shoppers are welcome to bring in their old clothes and receive 15 percent off their next purchase.

According to its website, H&M does not own factories and keeps its prices competitive by eliminating middlemen, bringing design in-house, purchasing large volumes and practicing efficient logistics.

“This is not a break your bank account store,” Shaner said.

Located at 2414 E. Sunrise Blvd., H&M hours of operation are Monday through Saturday, 10 a.m. to 9 p.m. and Sunday from noon to 6 p.m. Telephone: (855) 466-7467.