H&M Opens Fort Lauderdale Store

The first H&M store opened in 1947 in Västerås, Sweden

Workers danced, pop music echoed overhead and eager shoppers waited patiently to step inside the newest edition to The Galleria at Fort Lauderdale.

Hennes & Mauritz (better known as H&M) opened its newest location Thursday morning inside Broward County’s largest and most upscale regional mall. It is the 29th Florida location for H&M, a publicly traded Swedish owned fashion retailer.

“To us, design, quality and sustainability are not a question of price: we should always offer inspiring fashion with unbeatable value for money,” said Patrick Shaner, spokesman for the Fort Lauderdale H&M. Clothing for men and women from newborns to adults are available at H&M along with a wide variety of beauty products and accessories.

“We have everything from funky, street style to tailored sport suits,” Shaner said.

Sustainability is a key component of the H&M brand. The store participates in “garment collecting,” Shaner said, meaning shoppers are welcome to bring in their old clothes and receive 15 percent off their next purchase.

According to its website, H&M does not own factories and keeps its prices competitive by eliminating middlemen, bringing design in-house, purchasing large volumes and practicing efficient logistics.

“This is not a break your bank account store,” Shaner said.

Located at 2414 E. Sunrise Blvd., H&M hours of operation are Monday through Saturday, 10 a.m. to 9 p.m. and Sunday from noon to 6 p.m. Telephone: (855) 466-7467.

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