Art Hearts Fashion presents runway show with funds going to AIDS Healthcare Foundation
A unique show out of Los Angeles is making its debut at Miami Swim Week this year, bringing together the arts, fashion, and charity.
Art Hearts Fashion will be a runway show filled with big-name brands as well as donations going to the AIDS Healthcare Foundation.
“It was always like my second home and it’s always been a dream of mine to do something in Miami,” said Erik Rosete, the founder of the show.
The fashion show is taking place on July 16 in Miami Beach and will feature looks from Mister Triple X, Just Bones Boardwear, CA-RIO-CA SUNGA Co., Koko Blaq, and Amato by Furne One. The brands will showcase a variety of looks, from edgy swimwear to All-American boardshorts. After the show, Lacoste is hosting an after-party at the W South Beach.
Rosete, based in Los Angeles, started Art Hearts Fashion when he took a number of fashion lines under his wing to rebrand them to gain their full potential in the fashion world. Working in Los Angeles and New York, he noticed that some markets wanted purely department store looks, where others were all about fashion being an art form.
So, he created an underground event where fashion photographers, designers, and performance artists could come together in one place and strut their stuff. It did so well, the show went to the prestigious New York Fashion Week’s grand finale show.
“We always tell a story through our shows,” he said. “The focal point is not going to be the establishment, it’s going to be the artistic, cool brands.”
Now, Rosete is looking to complete the fashion trifecta by bringing the show to Miami.
“We wanted to find a place where I could be all about the swimwear design,” he said. “I love hot boys and hot girls and I’m really excited to put a lot of them down the runway.”
Art Hearts Fashion has always been involved with charities, and Rosete has previously worked with the Women’s Cancer Research Foundation and Hurricane Sandy relief. A little over a year ago, Rosete teamed up with the AIDS Healthcare Foundation and it has been the show’s charitable partner ever since. They’ve donated $100,000 in monetary and in-kind donations to the charity, including awareness campaigns, store appearances, and clothing donations.
“[AIDS] is always a taboo topic, especially in the fashion world,” Rosete explained. “It’s affected a lot of people and it’s important for people to stand out and say, ‘It’s OK to raise awareness about it, it’s OK to take part in something that’s associated with it.’”
As if a form of poetic justice, Art Hearts Fashion and the AIDS Healthcare Foundation have the same abbreviation.
Another charitable aspect of the Miami show is that a child interested in fashion will be working backstage to be a part of the inner workings of the show, thanks to the Make a Wish Foundation.
People can be a part of the fun by texting “Fight AIDS” to 41444 to donate any amount they’d like. If you include a note about Miami Swim Week in the message, you’re eligible to receive a pass to the show.
If You Go
What: Art Hearts Fashion
When: July 16 at 7 p.m.
Where: Collins Avenue between 21st and 22nd Streets in Miami Beach
More information: ArtHeartsFashion.com