To his peers, Rob Shore is known as “Dr. PrEP”

It’s a moniker he happily accepts as Shore’s chief role at the Florida Department of Health is to educate the public about safe sex practices.

“The nice thing about science is it’s right even if you don’t believe in it,” Shore said when asked about the debate involving PrEP, a once a day pill prescribed to prevent contracting HIV.

Shore presses even further, asking “What are we doing all this research for, if we cannot implement our findings?”

Shore knows what he is talking about, having spent eight years at the U.S. Food & Drug Administration, working as pharmacologist, reviewing data from drug studies and making recommendations for approvals of new drugs. In 2004, he was hired by Microsoft as a business analyst, eventually being promoted to account executive where he managed sales, coordinated teams and met corporate goals.

Retirement brought Shore to South Florida in April of 2014, moving to Bal Harbour to be with his mother, while volunteering at Pride Center. He didn’t stay on the sidelines long as the FDOH hired him to oversee condom distribution in Broward County and focus on PrEP education.