MySpace. Facebook. Love at AOL. Manhunt. Adam for Adam. Mancrunch. Gay.com. And every new site you thought you would ever see has already been thrown at the gay community.

Not to be outdone, San Francisco gay businessman Jason Goldberg has developed a new social networking site aimed at gay men that he called a “cross between Facebook and Yelp.”

Private Equity Week has reported that Goldberg, the founder and CEO of Fabulis, Fabulis.com, recently raised $625,000 in seed funding in anticipation of launching his new website this spring.

Goldberg said he hopes the site, which is still in beta test mode, will become a brand synonymous with gay men and their love of “celebrating life.”

He said Fabulis will provide a place where gay men can go online to discuss and share places and cities to visit and reviews of what to see there, similar to a Yelp.

Goldberg added the site will also include a location-sharing component, much like the social networking platforms of Foursquare or Gowalla, and provide Facebook-like connections among friends.

“A deeper component of a gay man’s lifestyle is that friends of friends become like an extended part of your family,” Goldberg said.

Goldberg, who previously founded tech com­panies Jobster and Socialmedian, came up with the idea for Fabulis while working in Europe. He said that when his boyfriend visited from the United States, they were unable to find many gay-centric activities online.

The sites he found were “representing 50-year old women, but not addressing my demographic,” he said. “I realized then that I needed to create a product that I wanted to use.”

The publicly known backers of Fabulis at this time include Goldberg; Allen Morgan, venture partner of the Mayfield Fund; Don Baer, worldwide vice chairman of Burson-Marsteller; and Lars Hinrichs, CEO of Xing.

 


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