In its November issue People magazine named David Beckham as the sexiest man alive. Even though he is straight he has been a good friend and supporter of the LGBT community and has integrated, absorbed, recycled and rebranded many of the aspects of the most sophisticated gay men.
As David Golblatt said in his book "The Game Of Our Lives," “Beckham was an exceptional player but his genius was to take the raw material of his body and football career and convert them into a level of global coverage that no player of the era, anywhere, could match. Search engines have declared him among the most sought-after names on the internet for much of his career. His marriage to Victoria Adams, aka Posh Spice, was the master stroke, forging an alliance of pop music, fashion and soccer, combined with a faultless masculine domesticity and parenthood with a brazen commercial exploitation of his sexuality that appealed to men and women, gays and straights and most of all to corporations."
Cultural commentator Mark Simpson remarked: “unmoisturized heterosexuality had been given the pink slip by consumer capitalism. The stoic, self-denying straight male didn't shop enough. Beckham was the future. His body, tailored, tattooed, fit, and oiled, appeared everywhere from menswear departments to the cover of the gay magazine Attitude. Beckham was a true original, the first to venture into sartorial territory once deemed dangerously effeminate and comfortable with being made a gay icon. He was and is the quintessential metrosexual. He might be gay, he might be straight or bisexual, but this is utterly immaterial because he has clearly taken himself as his own love object and pleasure as his sexual preference.”