Chloe Rogerson, like many others, adopted a dog during the COVID-19 lockdown. She fell in love with her new pet, Diesel, but had trouble finding cute bandanas for him due to his large size.
Instead of giving up, she made her own bandanas — and Bubba Bear Dog Wear was born.
“The purpose of my business is to ensure all sizes and shapes of dog can look cute as ever in our products,” Rogerson said.
Bubba Bear Dog Wear offers a variety of patterns and colors to choose from such as rainbow, sunflowers, and even boobs to match dogs’ or owners’ personalities. Rogerson’s personal favorite is the RuPaul's Drag Race bandana.
Rogerson began her business by selling only pet bandanas and matching scrunchies for owners, but quickly moved into selling much more.
“[We now sell] dog/cat bow ties, collar charms, treat pouches, keyrings, travel mugs, signs, personalised products, and we have so many more things coming out soon,” she said.
In fact, Rogerson has a hard time keeping all her ideas to herself.
“I have so many ideas but I’m trying to keep calm and not bring everything out all at once,” she shared.
Bubba Bear Dog Wear was created in 2020 and Rogerson has big goals for her second year of business.
“My goals for this year are to hit 8k followers on Instagram, to bring out more personalised products, a line of dog leads and harnesses, and to be able to do this full time,” she said. “We would also love to put our products on some celeb doggos.”
Rogerson gains a lot from her business, including cute photos of pets from pleased customers.
“My favourite part of the business is getting customer photos in our products. It makes everything so worth it, seeing gorgeous fur-babies in our things!” she shared.
Rogerson, who identifies as pansexual, wants the LGBT community to feel represented with her business.
“I feel it’s important to let other young LGBTQ+ people know that they can do this too,” she said about running the business.