Amara La Negra is an unapologetic millennial multi-tasker. The recording artist squeezed in a few minutes while driving to an appointment to talk about her upcoming performance at Caribbean PrideFest this weekend.
She’s used to juggling a grueling schedule of media interviews and personal appearances, concert performances, recording sessions and even her camera time as a star on VH1’s “Love & Hip Hop: Miami.”
La Negra’s approach to life is mostly to “just go with the flow,” but when it comes to her performances, the singer makes sure her songs are up tempo and energize her audiences.
She emphasizes that her success didn’t happen overnight. The Dominican-American Miami native literally grew up on television, a regular on the international Spanish-language variety show, “Sabado Gigante.”
The VH1 gig gave her career a serious jumpstart, but still, it wasn’t easy. That early experience on Univision had taught her to remain humble.
La Negra explained, “People like to see their favorite artists as a perfect person who can do no wrong. Everyone isn’t perfect…we all go through situations. [Viewers] don’t get to see all the drama that happens behind closed doors. With the good comes the bad.”
Her fans might be surprised to discover that La Negra considers herself pretty shy.
“Even though I have a big bubbly personality, I’m still a little girl inside with big dreams,” she said.
Again, emphasizing her skill at multi-tasking, the singer said she’s been especially busy preparing for an international tour and a new album at the end of the year. Her children’s book, “Amarita’s Way,” about an ambitious young girl with big dreams (sound familiar?), is selling well, and she has other TV and radio projects in development.
Her advice to other aspiring performers?
“Never give up. Be true to yourself and be disciplined. It’s never too late, as long as you keep working…believe in your dreams,” she said. “When you become an artist, you have to know it’s a sacrifice. It looks pretty on TV and social media, but it’s about the sacrifice of time with your family and friends, holidays, even yourself to a certain extent. When you’re on stage, people don’t care if you’re not feeling well or hurt, they just want to be entertained.”
After a short pause, La Negra concluded, “It’s a beautiful sacrifice.”
Amara La Negra will perform at Caribbean PrideFest on Saturday, May 11. The festival will be held at Huizenga Plaza in downtown Fort Lauderdale between 2 – 8 p.m. and is free. For more information, go to Facebook.com/CaribbeanPrideFest.