HRC, Freedom to Marry-Led Coalition Launches $1 Million Ad Campaign for Gay Marriage

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With the U.S. Supreme Court cases on gay marriage approaching, a coalition of LGBT organizations is launching a $1 million television and print ad campaign to gain public support for their cause.

The Respect for Marriage Coalition, a group led by the Human Rights Campaign and Freedom to Marry, is set to start an ad campaign featuring Democratic and Republican political figures that are in favor of gay marriage.

A television ad set to debut on Feb. 24 on morning political shows and national cable channels featuring clips of President Obama, former Vice President Dick Cheney and former U.S. secretary of state Colin Powell voicing their support for marriage equality, as first reported by Politico.

“Against the backdrop of President Obama’s historic comments about marriage rights in his inaugural address, freedom to marry legislation pending in a number of states, and two landmark marriage cases before the U.S. Supreme Court, the Coalition is working to grow support for marriage rights for same-sex couples across the nation,” the group said in a statement.

The TV spot, which was uploaded on Feb. 18 to YouTube, starts off with a narrator:

“None of us would want to be told we can’t marry the person we love,” the narrator says. “That’s why a growing majority of Americans believe it’s time to allow marriage for gay and lesbian couples.”

Then a clip from Cheney is interposed, “Freedom means freedom for everyone,” Cheney says in the clip.

Followed by Powell: “Allowing them to live together with the protection of law, it seems to me is the way we should be moving in this country,” Powell says.

“It’s time for marriage,” the narrator ends.

Besides HRC and Freedom to Marry, the coalition is made up of more than 80 organizations in total.

The Supreme Court is set to hear the oral argument in Hollingsworth v. Perry, the federal constitutional challenge to California’s Proposition 8, on Tuesday, March 26. The next day,  it will hear the oral argument in United States v. Windsor, a challenge to the Defense of Marriage Act, a federal law defining marriage as the union between a man and a woman.

WATCH: The TV ad set to air on cable channels.


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