Survey: Anti-Gay Chick-fil-A is America’s Favorite Chicken, Despite Summer Controversy
Go back to mid-July and many would have probably predicted Chick-fil-A would be facing more financial troubles than the newspaper industry by this time of the year. But despite repudiations by politicians and boycott campaigns, it’s got the best chicken—and that’s what the majority of Americans seem to care about.
According to a survey by Market Force, Chick-fil-A was voted the best chicken chain nationwide, beating Raising Cane’s , Boston Market, KFC and Pepeyes, among others.
Why? Because respondents (7,600 customers surveyed) thought the company ranked best in terms of food quality and taste, customer service, cleanliness, atmosphere and overall value compared to other chicken restaurants, the Huffington Post reports.
“Whether it’s wings, fingers or sandwiches, chicken is more popular than ever with the masses … With its quirky marketing campaign and consistent brand concept, Chick-fil-A has carved out a large stake in the expanding chicken segment, although regional competitors like Raising Cane’s and Zaxby’s are also seeing impressive growth, ” Janet Eden-Harris, Market Force’s chief marketing officer, said in a statement.
Chick-fil-A, with its 1,600 stores in 39 states claimed the most votes per location.
On a regional basis, Chick-fil-A was also the almost undisputed winner, ranking as favorite in the Northeast, Midwest, and West. Coming only second to Raising Cane’s in the South.
Last summer, Chick-fil-A was at a center of a media firestorm when company head Dan Cathy told the Baptist Press that he was “guilty as charged” for making million-dollar donations to anti-gay groups.
The controversy sparked mobilizations and politicians, from San Francisco to Boston, wanting to ban the chain from opening new stores on their cities.