Heathrow Airport in London placed pride ads near the Royal Brunei Airlines check-in counter, as a protest against Brunei’s death penalty for gay sex, according to Newsweek.
The Sultan of Brunei owns Royal Brunei, and decided to implement Sharia law, which led to worldwide backlash involving celebrity-led boycotts of Brunei-owned businesses. The Sultan later said the nation will not impose the death penalty.
"There are 80 million international travelers coming through here, very often to countries where it's illegal—or even punishable by the death penalty—to be gay. We need to stand up for our values,” John Holland-Kaye, CEO of Heathrow Airport said, according to Newsweek.
The signs say “Welcome” in rainbow-colored font, and feature LGBT employees and colleagues of Heathrow.