WMBA Tries to Offset Slow Summer Sales

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To help Wilton Drive and Dixie Highway business owners get through the slow sales of summer, the Wilton Manors Business Association [WMBA] has created Shop + Play Wilton.

The weeklong event, Sept. 13 through 20, will feature discounts at participating businesses and nightly events. Only customers wearing Shop + Play Wilton wristbands will be able to receive discounts, which will be determined by each business owner.

“Our goal for this event is to encourage folks to come out to Wilton Manors during the week-long event to shop, play, and have fun! We wanted to do an event that would show our support to the local business community during a slower time for them to help boost sales and activity along Wilton Drive and Dixie Highway and at the same time showcase what our city has to offer in terms of shopping, dining, entertainment, and nightlife,” wrote WMBA President Tim Moffit in an email.

Moffit said there was no list of participating business yet but that it, along with the events, would soon be available on the event’s website – ShopPlayWilton.com. Business owners can sign-up at the website to become a participant. Those who do will receive a decal they can place in their storefront window to let customers know they are participating.

The event is a partnership between WMBA, the Greater Fort Lauderdale Gay and Lesbian Chamber of Commerce, and Hotspots magazine.

“The three organizations involved have the Wilton Drive and Dixie Highway businesses in common. We decided on this particular area as a focus since all of us have a vested interest in the businesses that occupy this area. We don't want anyone to feel excluded and since it's our first time doing a collaboration such as this, we are certainly open to the possibility of expanding our coverage should we decide to try this again next year. We had to start somewhere and we all felt this was a good place to start,” wrote Moffit. “We’re excited to come together for a common goal and to show the community that three very diverse organizations can work together for the good of our business community. Together anything is possible.”

In support of the event, the city commission has waived parking fees for the first two nights. On those nights, parking will be free at the city hall lot from 6 to 8 p.m.


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