In a climate where many businesses, especially bars and restaurants on Wilton Drive, have trouble staying in business, Tony LoGrande wants to provide business owners with some tips to help improve sales.
On Thursday, Jan. 19 at 8 a.m., LoGrande will host “How small investments in your business can translate to big improvements.” The business roundtable, held inside the Hagen Park Community Center, is free and open to the public.
LoGrande, who owns and recently renovated the Zig Zag Building, located next to the city’s fire station on Wilton Drive, will talk about customer relations, service, social media and marketing, merchandising, signage, lighting and more.
LoGrande suggests business owners keep at least some lights on at night to help illuminate the street and make it safer for pedestrians. He said it also helps with the bottom line by giving customers a way to see the inside of the store and the products sold.
“Keep the store lit at night so people can walk by and window shop. They’ll know to come back,” LoGrande said.