On Saturday, December 3, the Greater Fort Lauderdale Convention and Visitors Bureau launched a digital television network as a “major initiative to deliver exciting new content and exposure for Greater Fort Lauderdale,” reads the press release.
The network, known as “Hello Sunny TV,” aims to highlight the events and attraction around Fort Lauderdale to appeal to “affluent and millennial travelers.” The channel is available online at Sunny.org/tv as well as fourth generation Apple TV.
“Being the first destination to launch an entire network of activity, not just a channel, is an indication of our confidence, and investment, in our community as the best brand ambassadors to communicate Greater Fort Lauderdale’s unique appeal through compelling content delivered in an interactive way,” said Stacy Ritter, president and CEO, Greater Fort Lauderdale Convention & Visitors Bureau.
The programming currently only has pre-recorded features and coverage, but starting next year will offer more live coverage of Fort Lauderdale, according to Jessica Savage of the Greater Fort Lauderdale Convention & Visitors Bureau.
“This [channel] is a great way for people to become more up close and personal with a destination,” Savage said in a telephone conversation with SFGN. “They’ll be able to know what the vibe of their destinations are. Whatever is going on in destinations that are of interest to visitors, we will be there to cover it.”
According to the press release, “The Hello Sunny TV network will include a LIVE weekly show planned to launch in early 2017, and will preview the upcoming week's events and activities, as well as a dining segment and spotlight on the people and personalities behind Greater Fort Lauderdale.”
The categories covered by HSTV currently include Dining, Fashion, Arts, Festivals, Fun, LGBT and more. At the time of writing, there are three videos available under the “LGBT” category:
Those three are:
“Love is Love in Fort Lauderdale” focuses on the story of the 100 weddings held on the beach after the Supreme Court decision to legalize same-sex marriage across the country.
“Southern Comfort Transgender Conference” covers the 25tth Southern Comfort Transgender Conference which was held this year in Weston.
“Stonewall Pride Festival Wilton Manors” covers the pride parade held every year in June, focusing on the special importance of Pride in 2016.
Alongside video content, the site also provides information on events, restaurants, hotels, businesses and more to highlight the best things to do and see in Fort Lauderdale.
Hello Sunny TV is making an effort to cater to LGBT travelers and locals, dedicating an entire page to LGBT travel, nightlife, features and more.
“Greater Fort Lauderdale is proud to have hundreds of LGBT owned and operated businesses, including hotels, bars, clubs, restaurants and attractions, with many located in Wilton Manors,” reads the LGBT channel description on Sunny.org.
The description continues, “We pride ourselves on being a diverse, inclusive and safe destination to spend your vacation and/or business trip as well as being a welcoming place to live and work.”