JC Penney will get a well-deserved recognition for standing up to anti-gay groups and refusing to change their advertisements featuring lesbians and two gay dads in a catalog.
Black Tie Dinner Inc., a nonprofit that raises funds for LGBT organizations, will honor the company on Nov. 3 with its Media Award, given in recognition of positive and increased awareness of gay issues and equality in the media.
“JC Penney leaders have an incredible vision for the future and are completely reinventing their stores to become a place where everyone feels welcomed and appreciated,” Black Tie Dinner Co-Chair Chris Kouvelis said in a statement.
“As a company founded on the Golden Rule, JC Penney makes it a practice to treat all people with the respect they deserve.”
The event will take place at the Sheraton Dallas Hotel in Dallas, Texas.
Earlier this year, OneMillionMoms, an arm of the American Family Association, called for a boycott after the company announced that Ellen DeGeneres would be their new spokesperson.
At the time JC Penney Executive Officer Ron Johnson said his company would “stand squarely behind Ellen as our spokesperson and that's a great thing,” according to the Gay Star News.
Then in May, the anti-gay group was upset with the retailer for featuring a lesbian couple in their May catalog.
The following month OMM complained about a Father’s Day ad featuring a gay couple and their children that the retail giant printed on its June catalog.
“JCP is continuing down the same path of promoting sin in their advertisements,” OMM wrote on its website.
All the proceeds from the Black Tie Dinner will benefit the Human Rights Campaign Foundation as well as local LGBT organizations in Texas.
Last year’s Media Award winner was Jesse Tyler Ferguson, star of ABC’s Modern Family.