Business Spotlight: Club Silver Isn’t Just For Men of A Certain Age

Solvo Mule

Little did Salvo Mule know when he moved to Chicago from Rome, Italy, in the late eighties, he would be opening his first nightclub for on New Year's Eve – thirty years later.  

 

It was a spur of the moment decision my business partner and I made last Dec. 5. We recognized a great anticipation was building for an elegant gay piano bar and lounge in Wilton Manors. With the closing of Chardees and a shift in Tropics, we could see their clientele were looking for a place to meet,” Salvo smiles. “Twenty-five days later, at 10 p.m., we made it happen!” 

Coming up with the name of his new club was easy for Salvo. The crowds we sought like the finer things. They may also have silver hair,” he grins.

The doors to Club Silver were open. The guests arrived. And with a stage full of local entertainers, Salvo says over 700 people stopped in to check out the celebration – with many who stayed for the champagne toast that brought in the New Year. 

What was amazing is we did no prior advertising of the opening!he says. A flash mob, I guess one would call it, arrived by word of mouth – mostly created by a gentlemen named Daniel Curtis who walked around the club with his phone, on New Year’s Eve, shooting a live tour of the place on his Facebook page. His live unplanned promotion was beautiful. He just came in, shot live, and left. And we had a packed house! 

After the grand opening, we saw the first few weekends of the year was bringing in about 20 percent more people each week because of continued word of mouth. Friday nights are the busiest,” Salvo adds.

Club Silver is the home for an older crowd anda young crowd. Once the “silvers”head home, a younger set arrives around ten.

The Mustang Room was remodeled and rebranded - now called “The Silver Room.”Monday nights host a weekly venue called Single & Looking. It is open to everyone. There is no cover. Come in, have a drink, meet people in a nice quiet space,” Salvo invites.

There is live entertainment nightly. Guests can see whos performing on any given evening at ClubSilverFTL.com

Salvo loves to meet and mingle with his guests. There is a sign in his office that says “Always Smile.” For Salvo, its about making new friends. This explains why he has a 100 percent response rate on the Club Silver Facebook page. He answers everyone who posts. 

Club Silver is located at 2209 Wilton Drive in Wilton Manors, and opens daily at 4 p.m.