Kindle Commercial is Advertising at its Best

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This could have been a news article. It is going to be a short editorial.

Most of all, it is an absolute directive from me to you to go online and view this subtle video, which in a few scenes says more about emerging diversity in America than any commercial I think has ever been produced.

It has won my ‘Addie’ the equivalent of an Oscar, Emmy, or Golden Globe rolled together. I want to tell you about it on one hand, let you see it first on the other.

So spoiler alert, read it here first, or watch it on YouTube later:

Beach Scene.

Tropical Waves.

Sun, Umbrella.

Handsome Man.

Beautiful Women.

Boy Hits on Girl.

Says we ‘should get a drink.’

She Politely declines.

Points to beach bar.

“My husband,” she says, “is getting me one now.”

Handsome man not offended; not put off.

He turns to gorgeous women, and says:

“How about that?” he replies, “So is mine.”

Camera flashes to beach bar, where his husband,

And girl’s husband, both flash a smile and toast their drinks.

Wow !

Human Rights, so simply defined.

A commercial, so superbly produced!

SFGN’s compliments to the chefs, the creators and the visionary minds who put this all together.

How much it says, and how well it says it. Norm Kent


Greg Kabel

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