Today is Spirit Day, an annual day that brings awareness to LGBT bullying. LGBT people and their allies are encouraged to wear purple to show their support.
“Spirit Day is a means of speaking out against LGBTQ bullying and standing with LGBTQ youth, who disproportionately face bullying and harassment because of their identities. Pledging to ‘go purple’ on Spirit Day is a way for everyone — forward-thinking companies, global leaders, respected celebrities, neighbors, parents, classmates, and friends — to visibly show solidarity with LGBTQ youth and to take part in the largest, most visible anti-bullying campaign in the world,” GLAAD’s website reads.
The first Spirit Day took place in 2010. It’s now celebrated on the third Thursday in October.
In honor of this year’s day breakfast cereal giant Kellogg’s released a video featuring some of their famous mascots joining together to raise awareness around the bullying of LGBT youth. The video includes Tony the Tiger, Toucan Sam, Ernie Keebler, Julius Pringles, Corny the Corn Flakes Mascot and Snap, Crackle and Pop.
According to Billboard a slew celebrities are taking the purple pledge year including Britney Spears, Halsey, Christina Aguilera, Luis Fonsi, Celine Dion, Fergie, Olivia Newton-John, Monica, Wrabel, Callum Scott, Skylar Stecker and Zeke Thomas.