Lucky Charms Cereal Used in Gay Porn Shoot

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Gay porn studios are trying hard to find ways to keep content on their sites fresh and original. Sexy themes are one way to get people to come back, but Next Door Studios (NDS) has taken sexy to a whole new level by using what most Americans eat in the morning.

First reported by the gay porn blog thesword.com, NDS depicted codycummings.com namesake Cody Cummings and Jayden Ellis in an explicit scene with a box of General Mills’ Lucky Charms cereal and a glass of milk.

The cereal and milk are both pictured being poured by Ellis over Cummings’ behind, flowing over his anus and testicles, and ending up in a bowl on a couch. The scene goes on to show Ellis repeatedly pouring Lucky Charms over Cummings. Spoiler Alert: it ends with Cummings ejaculating into a spoonful of the cereal, which Ellis then eats. Another General Mills slogan, “Breakfast of Champions,” is the title of the scene.

When contacted by SFGN, NDS owner Stephan Sirard explained he was unaware of the use of the trademark slogan in the film, citing editors and producers make those decisions.

“Using that trademark was a bad idea and it will be changed,” he said. Sirard added that his studio has been “using props for 14 years” and that they have “never had a problem come of it.”

While Sirard said no company has ever sent a cease and desist letter to NDS, he indicated his company would likely comply with it if such a letter was ever sent. He admits using someone else’s trademark could possibly cause problems with some companies.

In an email to SFGN, General Mills’ Director of Public Relations Kirstie Foster wrote “We were unaware of this video.” She added though, “a company’s options can be somewhat limited in such cases.”  Foster declined to say whether General Mills was planning on taking legal action. But a well-known Fort Lauderdale attorney, intellectual property specialist Miriam Richter, told SFGN that NDS could potentially be facing legal ramifications.

Richter said that General Mill’s remarks could be interpreted in two ways, that either General Mills doesn’t care, or the situation is working its way up the line from public relations to a legal department.

“If you do not monitor the marketplace for misuse of your product, then you lose your trademark and it becomes generic — no longer special,” Richter said.

Richter specified that copyrights protect authors, artists and similar types of people whereas “trademarks are creatures of commerce. A trademark tells you who is behind the good you are using.”

“When you grab a box of Lucky Charms, you see the name General Mills and expect a certain type of quality,” Richter said. “The trademark lets people know what to expect inside the box.”

According to her, General Mills has a perfectly legitimate case: Cereal in porn isn’t the same as cereal in the morning at breakfast.

“If I were General Mills’ counsel, I’d tell them the time to pursue legal action is now. It’s a brand that you don’t want in [the porn market].” She added that using the cereal in the porn is not where the manufacture intended it to be used as. “This is an inappropriate use of the product. It’s no longer that thing General Mills intended it to be anymore.”

Meanwhile, since first contacted by SFGN, Next Door Studios has changed the title of the film from “Breakfast of Champions” to “More than a Mouthful.”


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