There’s a new way to show someone you care.
Hallmark is now selling greeting cards geared to celebrate transgender people transitioning. Under the “Encouragement” category, consumers can pick up cards specifically labeled “Transgender/Tranditioning.”
“You’re becoming who you’ve always been,” one card reads. “How wonderful is that?”
The cards became well-known once one Twitter user tweeted about them. “I’ve never seen Hallmark cards for gender transitioning before!” they wrote. “Capitalism triumphs over hate??”
I've never seen Hallmark cards for gender transitioning before! Capitalism triumphs over hate?? pic.twitter.com/GFn1EY6YoA— Renata Sancken (@renatasnacks) May 11, 2017
The tweet has since gained over 22,000 likes and over 8,000 retweets. Hallmark itself replied to the tweet, simply stating “Love always wins (heart emojis).”
@renatasnacks Love always wins ❤❤— Hallmark (@Hallmark) May 12, 2017
“Hallmark makes cards for all kinds of relationships and situations, including many that might be defined as “non-traditional” – for example, heterosexual couples who are not married, those in mixed-race or interfaith relationships and blended families – so people in each of these situations can find cards that meet their needs,” Hallmark told PinkNews.
“It is our goal to be inclusive rather than exclusive so that our products appeal to the widest range of people who wish to communicate and connect with one another. Not every card Hallmark offers will be right for every relationship, but we want every consumer to find one that is right.”