Betty Crocker celebrates Pride by posting rainbow recipes and asking others to do the same.
During Minnesota’s PrideFest, Betty Crocker will ask attendees to share what home means to them with the hashtag #HomemakerPride, according to NewNowNext. Betty Crocker will create a mural with the responses.
The brand which is owned by General Mills began getting attention for its support of LGBT individuals in August, last year when it gave out cakes to same-sex couples getting married in Minnesota after the state legalized gay marriage, according to AdAge.
Betty Crocker will provide cakes again this weekend to couples marrying during the 2014 Minneapolis Pride Fest. Why Minneapolis? Because General Mills holds its headquarters there.
General Mills’s Betty Crocker will also have a float in the pride parade organized by a group of LGBT employees, according to AdAge.
The moves are part of Betty Crocker’s attempts to redefine homemaking to include various types of families.
“Betty has always been a pioneer and guide for homemakers,” said Perteet Spencer, marketing manager for Betty Crocker. “As today’s family continues to evolve, so does Betty. Our purpose is to help make a home. Better understanding of those cultural dynamics will help us provide the best products and services to meet current and future needs of families everywhere.”
The efforts also tie to the “Families Project,” which General Mills created to update the image of the homemaker. The project includes videos of four modern families, which include a married lesbian couple and their 13-year-old son.